The Rise of Smart Labels: Revolutionizing Product Information

nutrition label

Product labels have long been an essential part of a brand’s success for a wide range of different reasons. Depending on the type of product you’re talking about, there are certain pieces of information that a label is required to contain. Medications need to have a list of active ingredients, food products need to have […]

From Label to Lifestyle: The Psychology of Packaging Design

Package design

According to one recent study, about 72% of people say that the design of a product’s packaging absolutely influences their eventual purchasing decision. Not only that, but about 61% of people say that they are actually more likely to continue to purchase a luxury product if it comes in what they perceive to be “premium […]